Email is less intrusive than phone contact and more personal than social media, so many consumers choose it as a convenient way to keep informed. Over 90% of consumers get at least one marketing email per day. This means that customers are choosing to get emails from businesses they trust and want to hear from. You should be one of them!
It is important to know the nature of your email recipients in order to cater towards their attitudes, culture, and expectations.
Whether you are supplying an informational resource or marketing a product, a single focus must be decided upon in order to grab your recipients' attention and direct them towards your desired action. Too many different calls to action and pieces of unrelated content can cause users to stray from accomplishing the intended goal of an email.
The goal of an email is to trigger clicks and drive traffic to your site. Once there, it is important to fulfill subscribers' expectations and complete your conversion with the use of a landing page that reflects elements of the email to make for a consistent user experience with the campaign as a whole.
All of our email campaigns take advantage of A/B testing options to measure and optimize your click-through and open rates. This helps to make sure that your newsletters are created to email best practices, as well as brand-specific data that allows us to create an email that is perfectly tailored to your customers.
In order to make sure your email marketing campaigns are getting the best possible ROI, extensive tracking and measurement of results is required. We make sure that statistics like open rate, click-through-rate, and hard and soft bounce rate are all tracked and measured. We also measure what percentage of your overall traffic is leading to actual sales, so that you can see how much email marketing is helping your business to grow.
The right way is the only way for us, and you should expect nothing less.
Would you purchase a car before taking it for a test drive? You wouldn’t buy a pair of jeans before trying them on,
so don’t fall into the trap of high-pressure sales guys pushing you to purchase before you are assured it's right for your business.
Let us design you a free demo website (No screenshots or mock-ups). You will get to see the actual website before you decide to go with us.